Strategic Marketing Manager

Company: Regal Rexnord Corp
Location: Braintree
Posted on: November 14, 2024

Job Description:

Position: Strategic Marketing Manager - Clutches & Brakes DivisionReports Directly To: Sr. Director Strategic MarketingLocation: Remote Job, USAScope of roleReporting to the Sr. Director of Strategic Marketing (Clutches & Brakes), the Strategic Marketing Manager will help shape organizational thought leadership in both current and emerging end-markets across key geographic regions. This role will collaborate closely with the business development and product management teams to develop and implement global growth strategies in our strategic markets that deliver unique value propositions and achieve sustained, above-market sales growth.The Strategic Marketing Manager will help drive global sales growth by providing decisive market-oriented analysis. This role encompasses comprehensive market and competitive intelligence for target industries, identifying market adjacencies, researching market trends and requirements, executing customer segmentation, pinpointing target accounts to support growth initiatives, providing marketing communication leadership and vision including initiating demand creation activities and commercialization actions for new product development, and supporting the strategic planning process.Key ResponsibilitiesMarket Driven Strategy

• Collaborate with business development and product management teams to develop, prioritize, and deploy key growth initiatives within targeted industry segments.
• Analyze potential market opportunities in alignment with PM and BDM teams to provide a solid basis for investment decisions.
• Develop and maintain unique sources of market intelligence for target industries with support from our research analysts, including segment-specific size, short- and long-term industry trends, technology drivers and potential disruptors, and proxies for leading/lagging indicators.
• Direct the development of economic, market, and competitive intelligence analysis in conjunction with PMs and BDMs to support strategic planning initiatives, penetrate new markets, and evaluate the performance of ongoing market growth and share capture initiatives.
• Work cross-functionally to support the development of the annual strategic plan.Market Driven Support & Market Share Capture
  • Develop marketing communication strategies together with the C&B/IPS marketing team to drive growth in targeted global end markets.
  • Provide marketing leadership focused on customer solutions, driving sales growth through targeted marketing campaigns and collaborate with C&B Marketing and IPS Marketing to launch omni channel campaigns to support division growth initiatives.
  • Work with analysts to identify new leads and align with PMs to prioritize those leads for global commercial team.
  • Partner with product management and marketing to create sales enablement tools (training materials, customer presentations, literature, digital tools, etc.) for enhanced customer engagement.Assist Product Management with Product Portfolio Planning
    • Assist product managers with industry/portfolio analysis so they can maintaining maintain product roadmaps that enhance Regal Rexnord's competitiveness in target industries.
    • Work in conjunction with PMs and BDMs to identify market and product/portfolio adjacencies
    • Support the development of differentiating value propositions for C&B products within vertical market segments.
    • Collaborate with the product management team to create and execute commercial launch plans and work together to create necessary content to support the launch of new products.
    • Support PMs to develop a process to execute customer VOC so that we can achieve a deeper understanding of customer needs and decision-making processes.
    • Maintain M&A target funnels that lead to strategic acquisitions which enhance Regal Rexnord's industry competitiveness.PROFESSIONAL EXPERIENCE/QUALIFICATIONSThe successful candidate will have proven experience and qualifications in the following:Qualifications:
      • Minimum of 5 years of product marketing, product management or business strategy experience in a B2B industrial manufacturing enterprise, preferably with highly engineered products.
      • Bachelor's Degree preferred, preferably in Marketing or Engineering. MBA a plus.
      • Proven track record of delivering growth though superior strategy building and industrial marketing, and new product commercialization.
      • Direct experience within any of our targeted vertical markets a plus. such as Mining & Metals, Energy, Marine, Crane & Hoist, Forklift Truck, Farm & Agriculture, Construction, Turf & Garden, Medical, Aerospace.Skills:
        • Self-Starter: able to work in a non-structured environment while maintaining personal accountability for achieving defined objectives.
        • Strong interpersonal and confident communication skills.
        • Strong mix of strategic, analytical and tactical skills.
        • Strong collaboration skills: able to drive action and motivate / influence associates in various positions throughout the organization without direct lines of authority.
        • Ability to define problems, collect data, establish facts, draw valid conclusions, and develop a strategy where only limited information exists.
        • Ability to deal effectively with a variety of abstract and concrete variables and apply principles of logical thinking to a wide range of intellectual and practical issues.
        • Ability to effectively utilize market research skills to identify opportunities for growth.
        • Ability to travel domestically and internationally (up to 20%) as required.Expected Salary: $79,500 - $124,000 + BenefitsPlease note that compensation is based on a variety of factors when extending offer, including but not limited to, the role, responsibilities, candidate experience, education, qualifications, and business considerations.#LI-Remote #LI-AB1Benefits
          • Medical, Dental, Vision and Prescription Drug Coverage
          • Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
          • Paid Time Off and Holidays
          • 401k Retirement Plan with Matching Employer Contributions
          • Life and Accidental Death & Dismemberment (AD&D) Insurance
          • Paid Leaves
          • Tuition AssistanceAbout Regal RexnordRegal Rexnord is a $6.5B publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company's electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company's automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools.The Company's end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit .Equal Employment Opportunity StatementRegal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you'd like to view a copy of the company's affirmative action plan or policy statement, please email . If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail .Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.

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